W H Smith at London's Waterloo Station Waterloo Station Realising the potential of a prime retail site on Waterloo Station, by replacing a redundant concrete planter with a Proteus retail unit occupied by Tie Rack, led the Company to submit a scheme to Railtrack which would dramatically enhance the retailing on Waterloo Station. This involved the installation of eleven Proteus units down the central spine of the station concourse and a significant upgrading of four barrier line units in the Proteus style. All the units attracted multiple retailers, such as The Body Shop, H Samuel, Paperchase and Victoria Wine, with the flagship store in the centre of the concourse being occupied by W H Smith (see above). This scheme highlighted the ability of the Proteus Open Space Management concept to transform the retail potential of a location within a short space of time and to generate a significant amount of additional rental income.